Why your choice of fabric determines your stock turn
Fitted sheets are a destination purchase: customers return to the shop where the size and quality were right. Jersey (knitted cotton, stretch) is the volume driver: one size fits several mattress sizes, so you serve more mattresses with fewer SKUs and avoid lost sales. Percale (woven, tight thread) is the margin maker: its crisp, hotel-grade feel justifies a higher price.
The practical differences
- Jersey: stretchy, crease-resistant, and needs fewer sizes (e.g. 160/180x200 combined). Ideal for core shelves and for consumers with mattress toppers or deep mattresses – in that case, choose fitted sheets with extra-deep corners (+30 cm).
- Percale: a cooler sleeping feel, a sleek look and premium positioning. Strong in gift presentations and on the upper shelf.
Smart buying: fewer SKUs, higher availability
Our HHC programme (fitted sheets with deep corners) combines common sizes in shared constructions, which lowers your stock risk while keeping the fit broad. View the current range in our bedding collection or, as a retailer, request an account for your own B2B prices.
Available for immediate delivery
Almost the entire fitted sheet range is in stock in the Netherlands and is supplied by the box. In the outlet you will find weekly changing deals – including on fitted sheets.
