A bed isn't finished until it looks inviting. Throws and bedspreads are the finishing touch: they add colour, texture and a polished look. For buyers, they take up little space and suit a purchase that is already in the basket. This article shows how to add them to your range sensibly.
Why throws and bedspreads work well as impulse buys
A customer buying bed linen often thinks in sets: duvet cover, pillowcase, fitted sheet. The bedspread or throw is the layer nobody strictly needs, but one that visibly improves the result. That makes it a natural addition at the till, in the bedroom display or as a suggestion in the webshop.
They sell outside the bedroom too. A throw over the sofa or in a reading corner is an easy purchase and makes a good gift. For hotels, bedspreads and throws are a way to give a room its own character without replacing the basic bed linen.
Throw or bedspread: what is the difference for your shelf?
A bedspread covers the whole bed and often hangs over the sides. It sets the look of the bedroom and therefore suits customers who style the room as a whole. A throw is more relaxed: it drapes over the foot of the bed, a chair or the sofa and is more flexible in use.
In short:
Bedspreads need the right size for each bed type and fit into a fixed colour scheme. Throws are less size-sensitive, easier to combine and therefore quicker to become an impulse purchase. A range with both gives your customers a choice between a complete look and a quick refresh.
Choosing material, size and colour
Start with the user. A throw for the living room should feel soft and warm. A bedspread for a hotel room must withstand frequent use and washing. Ask for the care instructions for each item and state them clearly with the product.
Texture matters, because customers buy what they feel or see. Quilted, waffle, knitted and fleece-style designs stand out in a display and photograph well. Combine them with plain basic colours so they match existing bed linen.
When it comes to colour, choose a calm base palette and add one or two accents. Neutral shades sell widely and go with many duvet covers. Accent colours attract attention, but need a clear link to a bed linen range. If you want to plan by season, you will find inspiration in our seasonal collections.
Pay attention to the details of quality labels. If an item carries a textile label, it applies to that specific item and comes with a certificate. So request the certificate before using the label in your product description.
Display in store and webshop
A throw sells better when customers can see it in use. In store, show a made-up bed with a bedspread or throw, and place a few folded pieces at the till or on a table along the walkway. In the webshop, a photo of the bed with the bedspread works better than a single product on a white background.
Practical tips for purchasing and display:
- Choose throws and bedspreads in the same colour families as your bed linen, so combining comes naturally.
- State size, material and washing advice clearly on the label and the product page.
- For each bedspread, show which bed type it is intended for, with the dimensions.
- Start with a compact range and expand based on what your customers choose.
- Use throws as a suggestion alongside bed linen in the webshop, for example under "frequently bought together".
- Plan deliveries in advance so the collection is on the shelf in time.
- For hotels: choose designs that wash well and match the colour to the interior.
Frequently asked questions
How do I choose the right bedspread size?
First determine the bed type and whether the bedspread only covers the top of the bed or also hangs over the sides. Request the exact dimensions and display them clearly with the product, so customers don't have to guess.
Are throws also suitable for hotel rooms?
Yes, as a decorative layer over the foot of the bed or in a seating area. For hotel use, choose a material that can withstand frequent washing and check the washing advice for each item.
How do I present a throw in the webshop?
Show it in a made-up bedroom or living room setting, with clear information on size and material. Link it to bed linen in the same colours, so the customer immediately sees a complete combination.
Would you like to add throws and bedspreads to your range? Apply for an account with MPS Textiles as a retailer, webshop or hotel. You can then view the range and put together a collection that suits your customers.
