Velvet instantly gives bedding a luxurious look without putting the product out of reach for the average consumer. That makes it appealing for shops, webshops and hotels. This month, buyers on our site searched mainly for velvet, chenille quilt, chenille velvet emboss and flannel velvet. In this article, we outline the key buying decisions.
Velvet and chenille: two looks, one shelf
Velvet has a smooth, soft pile that gives light and colour real depth. Chenille is all about texture: a soft, slightly coarser yarn that brings the surface to life. A chenille velvet emboss combines the two. The relief, often in a pattern, adds depth to the fabric and makes the product stand out better in shelf photos.
For retailers, this is a practical advantage. A plain velvet suits a calm, modern range. An embossed variant stands out more in an online product tile or a store display. With both in one velvet collection, you cater to customers who want a sleek, plain look as well as those who love texture.
Choosing colours: start with the basics, then add accents
Velvet makes colours look deeper and richer than cotton. That works in favour of muted shades, but it also means bright colours quickly dominate a room. So build your range in layers:
- Basic colours: sand, grey, anthracite and off-white sell well as replacement purchases and go with almost any bedroom.
- Natural accents: a green such as hedge green fits the demand for calm, earthy interiors and is distinctive enough to catch the eye.
- A limited number of seasonal colours: pick one or two and keep the rest of the shelf stable.
- Choose sizes deliberately: 140x200 is a popular size for single beds. Complement it with the double sizes your customers ask for.
- Check the colour in real light: velvet can look different on a screen than in the bedroom. Ask for a swatch or a sample piece.
Combining with pillowcases: the set as a selling point
Velvet sells best as a complete look. A duvet cover with matching pillowcases shows customers straight away what the finished bed will look like. If you are looking for a set, it pays to decide in advance which combinations you will offer as fixed sets and which will be available separately.
Three combinations work well in practice:
Tone-sur-tone: duvet cover and pillowcases in the same colour family, for example velvet with an embossed pillowcase. This looks calm and immediately high-end.
Velvet with plain cotton: a velvet duvet cover with cotton pillowcases keeps the look luxurious, but makes the whole set lighter and more practical for everyday use.
Velvet with a quilt: a chenille quilt across the foot of the bed or used as a bedspread adds layers and warmth. It is also a logical add-on item for customers who have already chosen a duvet cover.
Flannel velvet and the winter shelf
Flannel velvet belongs in the category of warm, soft-feeling bedding. For many customers, the soft, cosy feeling when getting into bed is a more important reason to buy than the pattern. State this clearly in your product description so customers know what to expect. If the item is intended for the colder months, position it that way on the shelf or in your webshop.
Check the washing instructions for each item and make sure they are clearly visible to the end customer. This reduces returns and questions after purchase. If an item carries a quality mark such as OEKO-TEX, request the certificate for each item and only communicate it if it applies to that specific product.
Frequently asked questions
Is velvet bedding also suitable for hotels?
Yes, as an accent. Velvet works well on a bed runner, cushion cover or bedspread. For bedding that is washed frequently, it is important to check the washing instructions against your laundry process in advance.
What is the difference between chenille and velvet?
Velvet has a smooth, dense pile. Chenille has a more clearly visible, soft texture. A chenille velvet emboss combines softness with a relief pattern.
What is the best way to present velvet in my webshop?
Show the set as a whole, with and without pillowcases, and add a close-up of the fabric. Show the colour as realistically as possible and state the sizes explicitly.
Would you like to add velvet and chenille to your range? Apply for a retailer account with MPS Textiles. You can then view the collection and put together your order.
