Velvet bedding is no longer reserved for the top end of the market. This month, buyers searching our site were mostly looking for velvet, chenille quilt, velvet pintuck and velvet easy. That matches what we see in the market: customers want a luxurious look in the bedroom, even on a standard budget. This article shows how to add velvet and chenille to your range and how to combine colours and pillowcases to good effect.
Velvet and chenille: two textures, one shelf
Velvet has a soft, smooth look with a subtle sheen. Chenille has a slightly coarser structure and feels fuller and warmer. A style such as chenille velvet emboss brings the two together: the soft appearance of velvet with a relief pattern that brings the surface to life.
For a shop floor or webshop, that is an advantage. With a limited number of items, you can still show a clear difference in mood. Consider:
- Velvet pintuck for a calm, geometric look with subtle texture.
- Velvet easy as an accessible entry point for customers who want to try velvet.
- Chenille velvet emboss for customers looking for a clearly tactile relief.
You can see the full range in our velvet bedding collection.
Choosing colours: go for depth, but keep a core range
Velvet makes colour look deeper than cotton does. Light falls differently on the fibre, so a shade can look slightly darker or richer than expected. Bear this in mind when making your selection and when shooting product photos for your webshop. Ideally, include a photo in daylight as well.
A good range is built in two layers:
The core. Neutral shades such as anthracite, taupe or cream sell across the whole collection and suit existing bedrooms.
The accents. A bold colour such as hedge green in chenille velvet emboss, size 140x200, gives your display character. Customers are more likely to buy it if they can picture a complete bedroom around it.
Hotels need to weigh things differently. Choose a colour that suits the interior and that you can carry through several rooms. This keeps the look consistent and makes reordering easier.
Combining duvet covers with pillowcases
Velvet sells best as a set. A duvet cover with matching pillowcases looks complete at once and makes the choice easier for the customer. Even so, it pays to show combinations too.
- Tone on tone: a pillowcase in the same colour but a different texture, for example velvet pintuck with a plain duvet cover. This adds depth without looking busy.
- Neutral with an accent: a calm duvet cover with pillowcases in an accent colour. This is a simple way to encourage customers to trade up.
- Velvet with cotton: combine velvet with a plain cotton pillowcase for a lighter look, handy for customers who don't want everything in velvet.
Pay attention to sizing when combining. Check that the pillowcases fit the pillow sizes you stock, so the pillows look neat when arranged on the bed.
Practical buying tips
- For each colour, choose the duvet covers first and then add the pillowcases, so your sets stay complete.
- Add a velvet easy quilt or a velvet winter item for the colder season, so you can offer the full bedroom.
- Ask for the washing instructions for each item and state them clearly with the product.
- Let customers feel the texture with a sample model in store or with close-up photos online.
- Ask about quality labels for each item, with certificates, if your customers or purchasing policy require them.
- Keep the number of colours manageable and expand based on what your customers choose.
Frequently asked questions
What is the difference between velvet and chenille?
Velvet is smooth and soft with a subtle sheen. Chenille has a more tactile, warm structure. Emboss styles combine a velvet look with relief.
Is velvet suitable for a wide audience?
Yes, provided you choose the colours carefully. Neutral shades and an accessible line such as velvet easy are a logical starting point. An accent colour completes the shelf.
Can I also use velvet in hotels?
Yes, especially in rooms where atmosphere and comfort matter. Check the washing instructions beforehand and choose colours you can carry through several rooms.
Would you like to add velvet and chenille to your range? Apply for an account with MPS Textiles as a retailer, webshop or hotel. We will be happy to help you with a suitable selection.
