For many retailers, duvet covers are a staple product, but only if you have the right mix in your range. Size, material and colour together determine whether your stock turns over quickly or sells slowly. In this article, we share practical insights for buyers at shops, webshops and hotels.
Sizes: the foundation of your range
The basics are the standard sizes: 140x200, 200x200 and 240x220 centimetres. These three sizes cover most households and form the core of a strong range. For specialist retailers, such as children's bedroom shops or premium home stores, smaller sizes (120x150) or extra-large formats (260x240) can be worth considering.
How do you work out the right mix? Look at your local market. Lots of apartments in urban areas? Then 140x200 is your volume size. More families in rural areas? Heavier weights and larger formats perform better. The key is to keep your sizing consistent, so customers can quickly spot what they need.
Choice of material: quality and comfort drive repeat purchases
Duvet covers are made from cotton, a cotton-polyester blend or fully synthetic material. Each has its place:
- Cotton (percale, sateen, flannel) – Premium segment, popular with conscious consumers, higher margin potential
- Cotton-polyester blend – The workhorse for many retailers, easy to care for, good value for money
- Synthetic – Budget-friendly, quick-drying, popular with hotels and volume retailers
Important: thread count communicates quality to your customers. Go for 200 TC at entry level, 300-400 TC for the mid-range and 600+ TC for premium. Our recommendation: make sure you offer at least two quality levels per size. Some customers deliberately choose the cheaper item, while others want to invest in better comfort.
Colour strategy: including off-season sales
Colours are not just decoration. They can halve or accelerate your stock turnover. White and natural shades (sand, grey, cream) are solid sellers all year round. They suit many bedrooms and feel 'safe' to many consumers.
On top of that, you work with seasonal accents: dark, warm shades in autumn/winter and light, fresh colours in spring/summer. For webshops, offer at least 6-8 colours per size. For physical shops, keep it tighter: focus on your top three bestsellers plus one seasonally relevant colour.
A practical tip: navy blue duvet covers sell slowly but steadily in almost every market. They are the 'stabiliser' in your range. They may not sell spectacularly, but they lead to fewer stock issues than trend-led items.
Want to learn more about what your type of retail needs? Discover our range of duvet covers and see which sizes, fabrics and colours we offer. As a B2B partner, we offer tailored advice. Are you a retailer and not yet registered with MPS Textiles? Apply for your business account here and get instant insight into our full product range.
